Likes + Loves : Paper + Music

images via creative review

I've always had a habit of collecting images I love and find inspiring. I have clippings, pinboards, photos of things. But no scrapbooks, don't worry - I haven't gotten quite to that level as yet.


Anyway - I've always collected images I find inspiring, and advertising campaigns that I love. I know this seems kind of weird but I am a sucker for an innovative marketing campaign. And when I saw this one on Creative Review I swooned. Yes, I understand how sad it is that I swoon over ads. I need to work on it. This campaign of band posters for the debut album of British band Dry the River was created by FOAM. 


I love that the campaign goes beyond being a standard band poster that we don't even notice for more than a second. By incorporating some artistry and tangible elements that passersby can interact with you are able to actually experience the advertising with more of your sense. It doesn't just capture your attention, it leaves a last impression. 


I've been thinking a lot lately about what it means to slow down and actually interact with your surroundings. It is so easy in our ultra connected lives to forget the value of being disconnected. That is why I think this is such a successful campaign - you actually have to stop and be in the moment. 


In any case - who can resist a 3D paper horse?







Image, Video & Campaign Credits
Creative Directors: Phil Clandillon and Steve Milbourne
Creatives: Keighley Allen and Sophie Yeoman
Producer: Simon Poon Tip
DoP: Greg Taylor

design : semi permanent melbourne (among other things)

all pics by me

So I'm a little slow on posting this, but it's just that I was having too much fun actually enjoying myself that I didn't get to sort through my photos of all the fun. Sorry :) 

Anyway, last weekend I went to Semi Permanent here in Melbourne and I walked away so completely inspired by all the amazing speakers that I didn't quite know what to do with myself. I have never wanted to change my career so many times in one day!  I took something away from every single one but my faves were Timba Smits, Buck, Claire Martin, Andy Jenkins and Big Active.  In fact after listening to Gerard Saint from Big Active speak about the art direction they do I was pretty set on packing my bags, moving to London and begging for a job. 

I did come to my senses though, never fear. But I did learn a whole lot about what I want to do in this crazy world and maybe how I could make it happen one of these days. 

Oh and I went to see the magnificent Megan Washington perform on Friday night at the Corner Hotel. She is the shiz. You should check her out if you haven't already.